The Playbook by Katherine Rowe | Katherine A Rowe | Substack

Recent posts

Quietly Aligned: How Partnerships Reflect a Changing Fan Routine

What subtle sponsorships are starting to show us about fan behavior, attention patterns, and the signals teams are learning to hear

May 28 •

Next Turn Informed: What Happens After the Map

Providing the fan with a map is progress. Meeting them with purpose is the next step.

May 21 •

Recalculating...Route to the Game: Why Watching Your Favorite Team Requires a Map

Fans are watching more than ever, but also searching harder to keep up

May 14 •

Terms of Engagement: How Membership Programs Reflect What Fans Need Now

The real test of a membership program comes after year one

Jun 18 •

Seven Years on from the Military: The Illusion of the Arrival

A special edition on transition, trust, and finding your place again

May 12 •

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