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Mid-Year Review: The KR Festival of Creativity
No panels, no press passes, just a few ideas worth revisiting
Jun 25
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Katherine Rowe
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Mid-Year Review: The KR Festival of Creativity
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Terms of Engagement: How Membership Programs Reflect What Fans Need Now
The real test of a membership program comes after year one
Jun 18
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Katherine Rowe
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Terms of Engagement: How Membership Programs Reflect What Fans Need Now
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Loyal-ty Points: Designing Memberships That Actually Matter
Why fan behavior data beats spending tiers
Jun 11
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Katherine Rowe
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Loyal-ty Points: Designing Memberships That Actually Matter
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Draft, Then Deliver: Building Smarter in Sports
How to approach sports problems with curiosity, creativity, and intention
Jun 4
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Katherine Rowe
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Draft, Then Deliver: Building Smarter in Sports
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May 2025
Quietly Aligned: How Partnerships Reflect a Changing Fan Routine
What subtle sponsorships are starting to show us about fan behavior, attention patterns, and the signals teams are learning to hear
May 28
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Katherine Rowe
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Quietly Aligned: How Partnerships Reflect a Changing Fan Routine
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Next Turn Informed: What Happens After the Map
Providing the fan with a map is progress. Meeting them with purpose is the next step.
May 21
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Katherine Rowe
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Next Turn Informed: What Happens After the Map
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Recalculating...Route to the Game: Why Watching Your Favorite Team Requires a Map
Fans are watching more than ever, but also searching harder to keep up
May 14
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Katherine Rowe
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Recalculating...Route to the Game: Why Watching Your Favorite Team Requires a Map
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Seven Years on from the Military: The Illusion of the Arrival
A special edition on transition, trust, and finding your place again
May 12
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Katherine Rowe
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Seven Years on from the Military: The Illusion of the Arrival
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Gate A35 Meets Section 135: What Airports Can Teach Us About Fan Behavior
From terminals to turnstiles, there's a lot more overlap than we think
May 7
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Katherine Rowe
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Gate A35 Meets Section 135: What Airports Can Teach Us About Fan Behavior
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April 2025
Calculated Risks: What It Really Means to Bet on Data
it's ok to be wrong, thanks to data
Apr 23
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Katherine Rowe
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Calculated Risks: What It Really Means to Bet on Data
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A Legacy of Teaching: How My Grandfather’s Path Has Shaped My Own
Lighter week as I head into another guest lecture on Thursday.
Apr 16
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Katherine Rowe
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A Legacy of Teaching: How My Grandfather’s Path Has Shaped My Own
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Stay Awhile: What Sports Teams Are Learning About Loyalty Through Space
How habit, presence, and everyday life are shaping the future of fandom
Apr 9
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Katherine Rowe
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Stay Awhile: What Sports Teams Are Learning About Loyalty Through Space
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